Understand your market.
Discover your next opportunity.
Sand IQ turns real purchase data from Sandiq into actionable consumer intelligence for brands operating in Azerbaijan.
Built on the Sandiq consumer receipt panel. Sand IQ reflects Sandiq-observed purchases, not the entire Azerbaijani market.
Observed transactions
12,500
↓ 7%
Observed share
16.9%
↓ 1.5 pp
Unique observed buyers
8,140
↓ 4.1%
Observed transactions
Observed share
Retailers
Sand IQ briefing
Observed performance
Your brand appeared in 12,500 Sandiq-observed transactions during the last 30 days, down 7% from the previous period.
Competitive context
Observed category share declined from 18.4% to 16.9%, while Competitor A gained 1.8 pp in Bravo.
Recommended next steps
- 1. Investigate retailer-level distribution.
- 2. Test a coffee + pastry bundle.
- 3. Analyze competitor growth in Bravo.
The gap
Your sales data tells you what happened.
Your customers tell you why.
Brands usually have solid visibility into their own shipments and sales. What stays invisible is the behavior around the purchase.
- What customers buy across categories
- Which competitors they purchase alongside you
- Where demand is growing
- What products are purchased together
- Which opportunities are being missed
Sand IQ connects these insights into one intelligent experience.
The product
One conversation.
A deeper understanding of your market.
Observed performance
How many Sandiq-observed transactions include your brand, and how that is changing.
Competitive context
Observed share movements across the brands your customers also buy.
Customer behavior
Repeat purchase, frequency and new versus returning observed buyers.
Retailer breakdown
Where observed performance is concentrating or slipping, retailer by retailer.
Recommended next steps
AI-generated actions, clearly separated from observed facts.
All insights are based on Sandiq-observed purchase data.
Intelligence modules
Six lenses on the same observed reality.
Market Intelligence
See what is changing in your category.
Observed category trends, brand performance, price movements, and market indicators.
Competitor Intelligence
Understand your competitive position.
Compare observed brand performance, competitor movements, retailers, and SKUs.
Consumer Intelligence
Know who buys your brand.
Understand purchase frequency, repeat behavior, customer segments, and cross-category purchases.
Basket Intelligence
Discover what customers buy together.
Identify product associations, cross-sell opportunities, and bundle ideas.
Retailer Intelligence
Find where growth is happening.
Analyze observed performance across retailers, cities, and distribution opportunities.
AI Marketing Advisor
Turn insights into action.
Get data-backed recommendations for campaigns, bundles, targeting, and growth opportunities.
Reporting principle
Observed numbers first. Recommendations last.
Sand IQ reports observed numbers first, competitive context second, and recommendations last — so you always know which part is data and which part is advice.
Data advantage
Built on real purchase behavior.
A growing view of consumer purchasing behavior across Azerbaijan, collected through the Sandiq consumer app.
Real shoppers
Sandiq users
Fiscal receipts
Verified purchases
SKU-level
Product data
Historical
Purchase behavior
Purchase
A real receipt is captured in the Sandiq app.
Pattern
Products, prices, retailers and repeat behavior are structured.
Insight
Observed trends, share and associations are computed.
Decision
Sand IQ turns them into recommended next steps.
Sand IQ does not claim to cover every consumer or every transaction in Azerbaijan.
How it works
Three steps to a decision.
01
Connect
Your data is organized into a secure intelligence environment.
02
Ask
Ask questions in natural language.
03
Act
Discover opportunities and make better decisions.
Who it is for
One platform, five kinds of decisions.
Brand Managers
Understand brand performance and customer behavior.
Marketing Teams
Discover campaign and cross-sell opportunities.
Sales Teams
Identify retailer and territory opportunities.
Category Managers
Understand category trends and competitors.
Business Leaders
Get concise, data-backed market briefings.
Trust & methodology
Built on observed data. Designed for better decisions.
Data scope
Purchases captured through the Sandiq consumer app: products, prices, quantities, retailers, dates and locations.
Historical coverage
Trends are computed over the available data period and always labelled with their window.
Methodology
Observed share is calculated among Sandiq-observed category transactions, not total market volume.
Privacy
Insights are aggregated. Sand IQ surfaces behavior patterns, not identifiable individuals.
Secure access
Role-based permissions, brand-level scoping and auditable access for enterprise teams.
Facts vs recommendations
Observed numbers and AI-generated recommendations are always visually separated.
Your next growth opportunity is already in the data.
Discover what Sand IQ can reveal about your customers, competitors, and market.