About
The intelligent layer between real purchase data and better decisions.
Sand IQ is built on Sandiq, a consumer app where people capture their receipts. That foundation gives brands something rarely available in this market: observed, product-level purchase behavior.
Why we built it
Brands in Azerbaijan can see their own sell-in and, sometimes, sell-out. What they cannot see is the shopper's full basket — the competitor beside them, the category they travel with, the retailer where they quietly lose ground.
Sand IQ makes that visible, and then makes it conversational. Not a generic AI chatbot: a business intelligence product with an AI conversation layer on top of real data.
How we talk about data
We use precise language — “Sandiq-observed purchases”, “observed market”, “our data suggests”. We never claim to represent every consumer or transaction in Azerbaijan.
Credibility is the product. A number a brand manager cannot defend in a meeting is worth nothing.